It is an important component in EU privacy and human rights law.
“Individuals have the right to request that his or her personal data be removed from online accessibility via a search engine. However, the results would only be removed from Google’s search results in EU countries. Worldwide users would still be able to see the results. Google is assessing deletion requests on a case-by-case basis and to apply the criteria mentioned in EU law and the European Court’s judgment. These criteria relate to the accuracy, adequacy, relevance – including time passed – and proportionality of the links, in relation to the purposes of the data processing. The criteria for accuracy and relevance, for example, may critically depend on how much time has passed since the original references to a person. While some search results linking to content on other webpages may remain relevant even after a considerable passage of time, others will not be so, and an individual may legitimately ask to have them deleted.”
The “right to be forgotten” is important to us, and we know it’s important to you as well. We would work tirelessly to ensure that everything you request is removed or suppressed!